Chapter 12

What is the role of web graphics? Sistent across the range of pages in a site for the user to establish a sense that your pages are a discrete region—related perhaps to a larger whole if you work in a major enterprise—but in some ways distinct as a “place”

Graphics as content

Graphics serve a number of purposes as elements of content—along with and complementary to text content:

Illustrations: Graphics can show you things, bringing pieces of the world into your document
Diagrams: Quantitative graphics and process diagrams can explain concepts visually
Quantitative data: Numeric charts can help explain financial, scientific, or other data
Analysis and causality: Graphics can help take apart a topic or show what caused it
Integration: Graphics can combine words, numbers, and images in a comprehensive explanation